Comparison of Harley-Davidson Inc. (HOG) and Arcimoto Inc. (NASDAQ:FUV)

Harley-Davidson Inc. (NYSE:HOG) and Arcimoto Inc. (NASDAQ:FUV) are two firms in the Recreational Vehicles that compete against each other. Below is a comparison of their dividends, analyst recommendations, profitability, risk, earnings and valuation, institutional ownership.

Earnings & Valuation

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Harley-Davidson Inc. 5.72B 1.05 531.45M 3.53 10.48
Arcimoto Inc. N/A 411.62 8.99M -0.56 0.00

Table 1 showcases the gross revenue, earnings per share and valuation of Harley-Davidson Inc. and Arcimoto Inc.


Table 2 provides us the return on equity, net margins and return on assets of both companies.

Net Margins Return on Equity Return on Assets
Harley-Davidson Inc. 9.29% 26.5% 5.2%
Arcimoto Inc. 0.00% -71.7% -60.9%


The Current Ratio and Quick Ratio of Harley-Davidson Inc. are 1.1 and 0.9 respectively. Its competitor Arcimoto Inc.’s Current Ratio is 4.4 and its Quick Ratio is 3.2. Arcimoto Inc. can pay off short and long-term obligations better than Harley-Davidson Inc.


Harley-Davidson Inc. pays out a $1.48 per share dividend on a yearly basis and it also offers 4.03% dividend yield. Arcimoto Inc. does not pay a dividend.

Analyst Ratings

The Ratings and Recommendations for Harley-Davidson Inc. and Arcimoto Inc. are featured in the next table.

Sell Ratings Hold Ratings Buy Ratings Rating Score
Harley-Davidson Inc. 1 1 3 2.60
Arcimoto Inc. 0 0 0 0.00

Harley-Davidson Inc.’s upside potential currently stands at 13.14% and an $42.2 consensus target price.

Institutional and Insider Ownership

The shares of both Harley-Davidson Inc. and Arcimoto Inc. are owned by institutional investors at 92.5% and 9.1% respectively. About 0.58% of Harley-Davidson Inc.’s share are held by insiders. Comparatively, Arcimoto Inc. has 42.5% of it’s share held by insiders.


In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Harley-Davidson Inc. -12.58% -9.74% -17.11% -13.56% -27.76% -27.34%
Arcimoto Inc. -3.26% -33.76% -49.02% -22.1% -29.49% -48.13%

For the past year Harley-Davidson Inc. has stronger performance than Arcimoto Inc.


Harley-Davidson Inc. beats on 10 of the 12 factors Arcimoto Inc.

Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates through two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; general merchandise, including MotorClothes apparel and riding gears; and various services to its independent dealers comprising motorcycle services, business management training programs, and customized dealer software packages. This segment also licenses the Harley-Davidson name and other trademarks. It sells its products to retail customers through a network of independent dealers, as well as ecommerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale and retail financing services; and insurance and insurance-related programs primarily to Harley-Davidson dealers and retail customers in the United States and Canada. This segment offers wholesale financial services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles. It also operates as an agent providing point-of-sale protection products, including motorcycle insurance, extended service contracts, credit protection, and motorcycle maintenance protection. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Arcimoto, Inc. develops and builds a pilot fleet of three-wheeled electric vehicles. The company was formerly known as WTP Inc and changed its name to Arcimoto, Inc. in December 2011. Arcimoto, Inc. was founded in 2007 and is based in Eugene, Oregon.

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